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value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
7% of the leading organizations in India are investing in Blockchain implementation.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali