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Showing 1 - 15 Articles out of 77

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

This is how you can save big while shopping online

These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the

BY Shreevidhya Subramanian  |  May 22, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

How kids’ wear retailer Mothercare increased sales while reducing staff budgets?

Mothercar UK business was suffering due to combination of external economic factors. The dwindling footfall through the stores and increasingly tight margins were just aiding the chaos.

BY Shipra Srivastava  |  Dec 22, 2017  |  comments ( 1 )  | 

How neighbourhood markets in Mumbai are struggling?

SaifeeBurhaniUpliftment Trust (SBUT) which has undertaken the Bhendi Bazaar redevelopment project has taken almost a decade to come this far.

BY Guest author  |  Sep 04, 2017  |  comments ( 0 )  | 

India Tops Global Retail Development Index In 2017; Overtakes China: Study

More than USD 200 million invested by PE Firms/Wealth funds

BY Indian Retailer Bureau  |  Aug 30, 2017  |  comments ( 0 )  | 

Impact on Working Capital for SMEs Under GST

GST, a comprehensive indirect tax system, is a few months away from rollout. Businesses need to understand the implications of GST on various day to day operations.

BY Guest author  |  Apr 24, 2017  |  comments ( 0 )  | 

Small businesses: A great fit for the new 'Nimble Marketplace'

Here are three megatrends that all businesses should be aware of, as well as some tips that will help them better engage with customers and grow their businesses globally.

BY Guest author  |  Mar 15, 2017  |  comments ( 0 )  | 

Getting on board the digital bandwagon: Dos and Don'ts of building a e-commerce website

Designing the perfect website for your business requires you to know what works and what doesn’t. So if you’re looking to build your own B2B e-commerce website, here is a list of things you need to keep in mind before you get down.

BY Guest author  |  Feb 23, 2017  |  comments ( 0 )  | 

10 things to know when raising a Series A funding

If you are looking to raise a Series A, it might be a good idea to get familiar with what venture funds looks for to ascertain if your company is Series A ready.

BY Guest author  |  Feb 22, 2017  |  comments ( 0 )  |