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Showing 1 - 15 Articles out of 467

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Human Intelligence the future of AI?

Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

Capgemini research reveals consumers are embracing AI

These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  | 

ORRA enters 1.6 trillion wedding market

While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to bridal diamond jewellery within this segment.

BY Sharmila Das  |  Jul 06, 2018  |  comments ( 0 )  | 

How Blockchain is transforming the supply chain and logistics industry?

A Blockchain is a distributed database that maintains an ever-growing list of records called blocks.

BY Indian Retailer Bureau  |  Jul 05, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

Alternate commerce the new retail reality?

Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

Consumer trust recuperates in 2018

A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.

BY Sharmila Das  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

How Flying Machine created single enterprise view of inventory across multiple sales channels?

Flying Machine attains 23 times rise in GMV by deploying Rubicon technology.

BY Shipra Srivastava  |  Jun 22, 2018  |  comments ( 0 )  | 

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan  |  Jun 21, 2018  |  comments ( 0 )  | 

How the Indian fitness industry is poised for massive growth in the future?

The fitness industry in India is largely unorganised and lacks a definite structure to differentiate between diverse product and service segments.

BY Guest author  |  Jun 14, 2018  |  comments ( 0 )  | 

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  | 

How budget eyewear retailers are grabbing the attention of investors?

Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.

BY Shipra Srivastava  |  Jun 06, 2018  |  comments ( 0 )  |