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Showing 1 - 15 Articles out of 478

Four technologies modern retailers can leverage

New emerging technologies such as AR and heads-up displays will drive transformation in the user experience and reset the expectations from a mobile edge device

BY Guest author  |  Dec 12, 2018  |  comments ( 0 )  | 

“We aim to launch Nykaa exclusive store by next year”: Reena Chabbra

In an exclusive conversation with Reena Chhabra, CEO, Nykaa (FSN Brands) sheds light on the growth strategy of the company.

BY Shipra Srivastava  |  Dec 06, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

IKEA in India- What it means for other players?

Although some furniture makers maintainthere’s no threat in the long run, some agree that there has been immediate response to IKEA’s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan  |  Aug 29, 2018  |  comments ( 0 )  | 

Ecommerce Companies Losing Money Because 45% of Indians ‘Ditch’ Their Shopping Cart: SAP Study

The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.

BY Indian Retailer Bureau  |  Aug 28, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

Top 4 leading trends in the eyewear segment!

India registered double digit growth in 2018 due to rising fashion and health conscious consumers.

BY Shipra Srivastava  |  Aug 22, 2018  |  comments ( 0 )  | 

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Human Intelligence the future of AI?

Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

Capgemini research reveals consumers are embracing AI

These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  |