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Showing 1 - 15 Articles out of 483

What’s driving consumption in millennials this season?

According to a Word Economic Forum and Bain & Company report, India will witness a 4x growth in consumer spend by 2030.

BY Shwetha Satyanarayan  |  Feb 06, 2019  |  comments ( 0 )  | 

Expectations from Budget 2019 for the Retail Sector

The Retailers Association of India (RAI), at the time, had said that the reduction of corporate taxes for MSMEs to 25% was a very welcome move and would benefit a large number of retailers.

BY Guest author  |  Jan 30, 2019  |  comments ( 0 )  | 

How home retail will shape up in 2019 ?

As we move into 2019 its critical that brands and stores focus on creating a spellbinding brand universe powerful enough to transcend their products and foster a community around it.

BY Guest author  |  Dec 29, 2018  |  comments ( 0 )  | 

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau  |  Dec 26, 2018  |  comments ( 0 )  | 

How to attract customers with store display?

The intention of visual merchandising is to create stopping points and generate ideas for the shopper.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

Four technologies modern retailers can leverage

New emerging technologies such as AR and heads-up displays will drive transformation in the user experience and reset the expectations from a mobile edge device

BY Guest author  |  Dec 12, 2018  |  comments ( 0 )  | 

“We aim to launch Nykaa exclusive store by next year”: Reena Chabbra

In an exclusive conversation with Reena Chhabra, CEO, Nykaa (FSN Brands) sheds light on the growth strategy of the company.

BY Shipra Srivastava  |  Dec 06, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

IKEA in India- What it means for other players?

Although some furniture makers maintainthere’s no threat in the long run, some agree that there has been immediate response to IKEA’s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan  |  Aug 29, 2018  |  comments ( 0 )  | 

Ecommerce Companies Losing Money Because 45% of Indians ‘Ditch’ Their Shopping Cart: SAP Study

The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.

BY Indian Retailer Bureau  |  Aug 28, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  |