Ritu Kumar

After weak Diwali season, retailers along with shopping malls are gearing up to leverage the upcoming wedding season.

Ritu Kumar is one of the leading designer brands in India. Mrs Kumar is the first woman to introduce the boutique culture in India under the brand name Ritu.

The luxury brand will leverage Manthans predictive and prescriptive analytics to optimize key assortment, inventory and in-season allocation decisions across channels

It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.

Incense is just very small example regional retailer doing something extraordinary,brands such as Fab India, W, Ritu Kumar, BIBA, AND, Allen Solly, Van Heusen etc., which have been quite successful here, and on their way make it big in international arena

Beacon is a very helpful technology, but Indian consumer is still in a transition phase in order to become tech savvy; hence, scenario is little complex right now.

Apparel brand Ritu Kumar, which currently runs 36 stores across the country, plans to scale it up to 86 stores in four years to increase its retail footprint, says a PTI report.