Roadster

With empowered stores, retailers can not only meet the immediate needs of customers but also build a long-term relationship.

While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.

Recently, company has been bringing many twists in its business model and also brought back its desktop website after seeing a big decline in sales.

Roadster, one of the top selling brands of Myntra amongst a dozen of its private label products (PLP) has clocked a massive sales of 320 crore this year.

Roadster, Myntra's casual wear brand, unveiled its rugged, limited-edition Pocketman Jeans at a prominent Bengaluru mall