How GCPL is tracking the impact of trade promotions to optimize better ROI?
Godrej Consumer Products Ltd. (GCPL) is a leading FMCG company which operates in India and in several other emerging markets. It’s products reach…
The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising
The Boston Consulting Group (BCG) with the Retailers Association Of India published a report back in 2016 stating that the Indian retail sector is…
Why it is so important to have a consistent brand design
A horde of modern day brands are reaching out to their target audience through multiple mediums. But how do businesses ensure brand recall?…
How retailers can be sure on format and the product mixes while offline store expansion
Relevant use of retail analytics in offline (brick and mortar stores) retail is augmenting and constantly innovating with various tools used by the…
Explore Upcoming Events And New Age Agendas
  • Franchise Expo Vishakhapatnam
    19 Oct 2024, Hotel Green Park, Visakhapatnam

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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Why retail analytics is so important today?
Technology has ushered in an era of highly discerning customers with extremely exacting standards. It has made it possible for marketers to woo their…