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How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author  |  Nov 15, 2018  |  comments ( 0 )  | 

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

9 tips to sell more on marketplaces during festive sale

A report by Ace Turtle casts light on tips for sellers to accelerate the sale in ongoing festive season.

BY Indian Retailer Bureau  |  Oct 31, 2018  |  comments ( 0 )  | 

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

M-Commerce continues to dominates as India heads towards festive season

In 2017, increase in sales reached up to 128% in the weeks leading to Diwali

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

Five Insights from accessory brand Baggit for 2018

In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.

BY Sharmila Das  |  Aug 29, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava  |  Jul 12, 2018  |  comments ( 0 )  | 

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das  |  Jul 07, 2018  |  comments ( 0 )  | 

How companies to be IPO ready?

While IPO is the most difficult route of raising fund, it's the viable route too when the founders want to keep control of the business.

BY Sharmila Das  |  Jul 03, 2018  |  comments ( 0 )  |