sales

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.

BY Shipra Srivastava | Jul 27, 2018 | comments ( 0 ) |

H&M, Zara among the top searched brands across the globe

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava | Jul 26, 2018 | comments ( 0 ) |

Top five most Googled fashion brands

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava | Jul 26, 2018 | comments ( 0 ) |

Top five most Googled fashion brands of the globe!

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava | Jul 26, 2018 | comments ( 0 ) |

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author | Jul 19, 2018 | comments ( 0 ) |

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava | Jul 17, 2018 | comments ( 0 ) |

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava | Jul 12, 2018 | comments ( 0 ) |

Of bold colours and high bar stools!

Do colours of office desks and chairs, and work productivity have direct correlation? "Completely true and yes," says Ashish Aggarwal, chairman of Indo Innovations, a global player in manufacturing and supplying of office furniture.

BY Shwetha Satyanarayan | Jul 11, 2018 | comments ( 0 ) |

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author | Jul 11, 2018 | comments ( 0 ) |

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das | Jul 07, 2018 | comments ( 0 ) |

ORRA enters 1.6 trillion wedding market

While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to bridal diamond jewellery within this segment.

BY Sharmila Das | Jul 06, 2018 | comments ( 0 ) |

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author | Jul 05, 2018 | comments ( 0 ) |