Indian footwear industry is the second largest in the world. Many new entrepreneurs have started reinventing the industry owing to their innovative product offerings.
The brand is looking to expand its footprint by adding 60 new stores by the end of the current financial year. Also, the brand is planning to go bullish on adventure sports gear category.
As salaries fail to keep pace with dreams and aspirations of the people, selling used products in India - such as watches, shoes, apparel, mobiles, laptops, including various high-end luxury products - attracts an enormous demand.
Mahindra Singh Dhoni was announced as the brand's global ambassador. Dhoni will not only be the face of SEVEN but will also will involved in the design and development of its wide array of footwear.
Considering the recent shifts in the fashion market, the footwear industry has finally managed to constitute as one of the most promising segments of the apparel industry worldwide.
Leading retail brand PUMA has recently introduced IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return.