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Showing 1 - 15 Articles out of 474

How Adidas keeps winning by putting shoppers at the center of its business?

The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately €1 billion in online sales.

BY Shipra Srivastava  |  Feb 20, 2019  |  comments ( 0 )  | 

Rising demands in e-retail segment fast-tracking supply chain

While the development of the e-retail industry has been exponential, it has also led to some challenges due to amplified expectations among consumers.

BY Guest author  |  Jan 24, 2019  |  comments ( 0 )  | 

New-Age Retail Hygiene Management Solutions

The new-age retail hygiene management solutions (or we can alternately call them retail excellence solutions since they are so comprehensive and all-encompassing) are acting as gamechangers when it comes to defining retail success in today’s scenario.

BY Guest author  |  Jan 19, 2019  |  comments ( 0 )  | 

What retailers should do to overcome inefficient and unprofitable delivery models?

The study also reveals that 97% of organizations believe that current last-mile delivery models are not sustainable for full scale implementation across all locations, and that free shipping costs cannot be maintained unless delivery costs are reduced thr

BY Indian Retailer Bureau  |  Jan 10, 2019  |  comments ( 0 )  | 

How home retail will shape up in 2019 ?

As we move into 2019 its critical that brands and stores focus on creating a spellbinding brand universe powerful enough to transcend their products and foster a community around it.

BY Guest author  |  Dec 29, 2018  |  comments ( 0 )  | 

How to attract customers with store display?

The intention of visual merchandising is to create stopping points and generate ideas for the shopper.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

How AI is strengthening omnichannel analytics in Indian Retail Sector?

Omnichannel retailers have been trying to bridge this knowledge gap by integrating point of sales and customer relationship management data.

BY Guest author  |  Nov 21, 2018  |  comments ( 0 )  | 

Wrangler launches Wrangler 20X as a Flipkart exclusive

Wrangler 20X is launched to capitalize on the festive season which will witness a sharp rise in the purchasing frequency.

BY Indian Retailer Bureau  |  Nov 16, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author  |  Oct 26, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How Indoor Play Parks are contributing to the revenue of shopping centres?

The only business which complement and increases the value of any other store or offering in the mall is Indoor Play Parks as for a family visiting.

BY Indian Retailer Bureau  |  Oct 06, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  |