shopping behavior

From October 2020 to November 2020, gross deals for brands and sellers were Rs 58k crores. That is an over 65% increment from 2019.

The market has seen a spectacular shift in consumer behaviour, with an unparalleled growth in e-commerce operations globally. These developments were prompted by a variety of government policies, initiatives, and limitations.

As green consumerism slowly gains popularity in India and the world over, people are more likely to shop with retailers offering more environmentally viable alternatives.

While quality, price, and brand remain the top three deciding factors, there was a rise in preference for the availability of products, assurance of hygiene, and nutrition.

The e-commerce industry in the six largest Southeast Asian markets is set to continue growing as it will likely reach US$172 billion in value in 2025

Here's a roundup of the leading retail trends in 2021.