This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.
The growth in the online consumption is attributed to improvement in logistics.This is drastic rise from 108 million consumers who shopped online in the year 2017.
Women spend more time browsing their favourite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices unlike men. Men usually shop when necessary and stick to whatever is available
India is a country that offers excellent shopping destinations to visit. From exotic handicraft markets to local bazaars we have a plethora of choices to avail
With events such as demonetisation, growing digital maturity, and the heavy thrust on digital India, the focus on digital payments has increased in case of offline shopping.
Modern age consumer is more e-connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of internet devices.
Currently, the total retail market size in the top six retail markets of the country amounts to Rs 4,539 bn and this is projected to reach Rs.7,168 bn by 2019.
Globally, customers no longer come to a store just to buy goods. It has to be more than that " a break from work or a visit that provides a new experience.
The Centre for Asia-Pacific Aviation (CAPA) estimates that the duty-free spend at Indian airports will reach $1.6 billion by 2021 - an eight-fold increase, spread across a decade.
The evening of November 08, 2016 shall remain in the memories of Indians at least for the next two decades. But, what was the effect of demonetisation for the retail malls? Lets look at it in a phased manner.