Skincare

The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market.

Korean beauty, commonly known as K-beauty, is popular for its innovative beauty products made using a combination of exotic natural ingredients and performance-enhancing actives.

The Kiehl's India e-commerce website was launched in June last year with an aim to cater to all skin-care needs of the Indian consumer and offer them tailor made service by providing one-on-one personalized consultation and a skincare routine.

The Indian cosmetics and skincare market is flooded with international brands and despite higher price points has managed to lure high-income consumers.