Skincare

The generation of today is now informed about the benefits of a skincare regime that helps not only in tackling skin issues but also rejuvenates the skin in a way that undoubtedly boosts the confidence for an individual to face the world.

The beauty industry is revolutionizing by becoming more realistic, natural, and innovative.

The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market.

Korean beauty, commonly known as K-beauty, is popular for its innovative beauty products made using a combination of exotic natural ingredients and performance-enhancing actives.

The Kiehl's India e-commerce website was launched in June last year with an aim to cater to all skin-care needs of the Indian consumer and offer them tailor made service by providing one-on-one personalized consultation and a skincare routine.

The Indian cosmetics and skincare market is flooded with international brands and despite higher price points has managed to lure high-income consumers.