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Showing 1 - 15 Articles out of 22

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

This is how Walmart will Americanize Flipkart

The landmark acquisition provides Walmart entry to one of the world's mostly rapidly growing e-commerce markets.

BY Guest author  |  May 22, 2018  |  comments ( 0 )  | 

5 Tips To Create A Perfect Retail Experiential Store In India

The consumers are redirecting their expectations towards a desire to experience more rather than shopping online.

BY Madhushree Chowdhary  |  May 01, 2018  |  comments ( 0 )  | 

Homegrown perfume brands get ready to take India by storm

With the Indian sensibility towards personal grooming growing, the home grown brands are bringing together authentic ingredients with an international knowhow.

BY Uttara J Malhotra  |  Jan 23, 2018  |  comments ( 0 )  | 

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Let’s see how brands are delighting consumers’ senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Let’s see how brands are delighting consumers’ senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

Used goods open up fresh opportunities for start-ups

As salaries fail to keep pace with dreams and aspirations of the people, selling used products in India – such as watches, shoes, apparel, mobiles, laptops, including various high-end luxury products – attracts an enormous demand.

BY Nitin Abbey  |  Feb 25, 2016  |  comments ( 0 )  | 

Clay Craft India inks pact with Chef Sanjeev Kapoor

Clay Craft India – the Jaipur based Bone tableware manufacturer, has inked pact with Celebrity Chef Sanjeev Kapoor.

BY Gargi Bhardwaj  |  Jan 13, 2016  |  comments ( 0 )  | 

Returning to the roots

People enjoy modern lifestyle but are aware of its flaws and seek products to balance its ill-effects. As they say – ‘the proof is in the pie’ - the substantial growth rate of this sector itself is a direct reflection of increasing consumer awareness and

BY Indian Retailer Bureau  |  Jun 19, 2015  |  comments ( 0 )  | 

Experiential Marketing – Engaging through emotions

Emotion – once a largely ignored field of cognitive psychology – has become accepted as a major field of consumer behaviour.

BY Guest author  |  Apr 24, 2015  |  comments ( 1 )  | 

How In-store Marketing Delivers

To keep the shoppers focused on the product, marketers are helping clients to build brand loyalty through proven, effective and precise measures.

BY Nitin Abbey  |  Mar 17, 2015  |  comments ( 0 )  | 

Titan aims at 5 per cent stake in perfume segment

Fragrance is a Rs 15,000 crore - Rs 20,000 crore market in India. But only 10 percent share is in organised sector and rest of the market is in unorganised sector.

BY Indian Retailer Bureau  |  Feb 02, 2015  |  comments ( 0 )  | 

Indians think of phones with smell sense, talking homes

Indians expect that in about 10 years from now, technology will be advanced enough to give them phones that will have the capability to smell things, homes that would read their minds and talk to them and vehicles that fly, says a PTI report, citing the s

BY Retailer  |  Sep 23, 2014  |  comments ( 0 )  | 

The business of senses

The fragrances and flavours industry has a lot to offer to manufacturers in the retail space.

BY Ankur Gaurav  |  Dec 06, 2012  |  comments ( 0 )  | 

Design trends to watch out for!

Seven retail designs that will rule the retail design sector this year.

BY Saurabh Uboweja  |  Jul 13, 2012  |  comments ( 0 )  |