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How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

Four ruling trends from the Internet industry

Research agency Redseer has come up with its monthly survey highlighting top trends from the consumer Internet industry.Here are sneak peek on those..

BY Indian Retailer Bureau  |  Jun 18, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth

Amid a huge competition wherein every industry is toiling hard to reign supreme, it is the Indian beauty and personal care industry which is riding high.

BY Tanya Krishna  |  Nov 23, 2017  |  comments ( 0 )  | 

Godrej consumer products register 12% increase in net profit

Company should also see a boost to consumption in India, following the implementation of the Seventh Pay Commission and the passing of the Goods & Services Tax.

BY Indian Retailer Bureau  |  Jul 29, 2016  |  comments ( 0 )  | 

Biotique inks pact with Disney India; forays into new categories

In a never-before alliance, Disney characters and Ayurveda have landed on same platform with Biotique inking pact with Disney India.

BY Gargi Bhardwaj  |  Jun 15, 2016  |  comments ( 0 )  | 

Patanjali Products flying high at retail shelves

Patanjali products such as ghee, honey, chawanprash, instant noodles, shampoo and juices among one of the top selling brands in their categories in the stores.

BY Indian Retailer Bureau  |  Jan 07, 2016  |  comments ( 0 )  | 

Whats right and wrong with online commerce?

A lot has been written about the online shopping experience either way. I would like to take a step back and share my perspective on the pros and cons.

BY Guest author  |  Nov 30, 2015  |  comments ( 0 )  | 

Experiential Marketing Engaging through emotions

Emotion once a largely ignored field of cognitive psychology has become accepted as a major field of consumer behaviour.

BY Guest author  |  Apr 24, 2015  |  comments ( 1 )  | 

Reckitt Benckiser to bring in hygiene products for masses

Reckitt Benckiser India is planning to launch low-cost products related to hygiene and sanitation for the lower income groups.

BY Indian Retailer Bureau  |  Mar 27, 2015  |  comments ( 0 )  | 

Godrej Consumer Products expects Rs 150 crore revenue from Cinthol Confidence

Godrej Consumer Products expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.

BY PTI  |  Sep 03, 2014  |  comments ( 0 )  | 

IRC 2014: Integration, Innovation and Delivery!

Indian Retail Congress (IRC) 2014 has opened a new level of discussion among the retail stakeholders.

BY Retailer  |  May 06, 2014  |  comments ( 0 )  | 

A packaged growth

Retailers are paying more attention on packaging their products

BY Sethunath P  |  Feb 14, 2014  |  comments ( 0 )  | 

Baby care market on an upswing!

Bringing up a baby has seen a revamp, courtesy: new age urban parents.

BY Ankur Gaurav  |  Jul 19, 2012  |  comments ( 2 )  | 

Soaps that are pure and natural

Though the market segment for natural handmade soap is nascent, it is fast gaining popularity among high disposable income consumers.

BY Rajni Pandey  |  Jan 10, 2012  |  comments ( 3 )  |