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Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
Organised retail penetration expected to reach 10% 2020 against current 7%
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.