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How Adidas keeps winning by putting shoppers at the center of its business?

The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately â‚¬1 billion in online sales.

BY Shipra Srivastava | Feb 20, 2019 | comments ( 0 ) |

E-commerce Technology Trends That Will Take Center Stage In 2019

Looking forward to 2019, we can see that technology and the way in which it is implemented in the daily functions in the e-commerce industry will be further explored.

BY Guest author | Jan 29, 2019 | comments ( 0 ) |

How home-grown cosmetics looking at larger market PEI?

Although there is an increase in income but the disposable income is not increasing at the same rate making expensive, high end and trending brands aspirational.

BY Guest author | Jan 28, 2019 | comments ( 0 ) |

How Indian gifting industry is shaping up?

The global gifting market is estimated to be USD 475 billion, and India is expected to emerge as one of the strongest contributors by 2024.

BY Guest author | Jan 07, 2019 | comments ( 0 ) |

Top 5 trends that will rule fashion retail in 2019

Overall the fashion industry is expected to surge to $21.51 billion by 2023 at a CAGR of 22.3%.

BY Guest author | Jan 03, 2019 | comments ( 0 ) |

Top 4 retail trends to lookout in 2019!

The year 2018 witnessed major developments across all industries and verticals, including some of the most crucial turn of events in the retail industry in India.

BY Guest author | Jan 02, 2019 | comments ( 0 ) |

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau | Dec 26, 2018 | comments ( 0 ) |

How VR is a third Dimension between online and offline?

one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.

BY Guest author | Dec 21, 2018 | comments ( 0 ) |

Top learning from traditional brick-and-mortar retailers to safeguard the cart!

Optimising the checkout process is crucial for e-commerce businesses to grow revenue and deliver a great online experience.

BY Guest author | Dec 14, 2018 | comments ( 0 ) |

How retailers can Optimize work force to drive profitability?

Employee Engagement driven by technology in turn drives differentiated customer experience and galloping revenues

BY Guest author | Dec 13, 2018 | comments ( 0 ) |

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author | Nov 14, 2018 | comments ( 0 ) |

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau | Oct 26, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan | Oct 13, 2018 | comments ( 0 ) |