Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.
Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?
The Board of Directors of Tata Coffee, a subsidiary of Tata Global Beverages, has appointed Sanjiv Sarin, the present 'CEO Designate' as MD & CEO of the company for a period of three years with effect from April 25, 2015.
A recent meat scandal in China engulfed Starbucks and Burger King and spread to Japan where McDonald's said the Chinese supplier accused of selling expired beef and chicken had provided 20% of the meat for its chicken nuggets.
China has expanded meat scandal probe nationwide as Starbucks has become the latest international chain to withdraw products from its shelves in the wake of the rotten meat in McDonald's, KFC and Pizza Hut in Shanghai