In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.
No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.
Lenskart aims to expand retail footprint by opening more brick-and-mortar stores in all the prominent markets of the cosmopolitan cities of the country.
"Kabaddi is a national sport and played by the masses particularly in rural India. So we came in close association with the sport with the view to connect with the masses," Akshay Mehrotra, chief marketing officer of Big Bazaar, said.
Wills Lifestyle plans to open 60 stores in existing and new markets, including smaller cities, in the next three years to expand its retail footprint in India.