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Showing 1 - 15 Articles out of 116

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How Supply chain companies handle festive rush?

E-commerce companies now need to ensure that they adhere to their SLAs to provide on-time deliveries to their customers.

BY Guest author  |  Nov 12, 2018  |  comments ( 0 )  | 

Five Insights from accessory brand Baggit for 2018

In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.

BY Sharmila Das  |  Aug 29, 2018  |  comments ( 0 )  | 

Flipkart-Walmart Deal: Who is Benefited from whom?

Government push for Made in India is a big advantage for Flipkart and Walmart is using this advantage now and will cash on this for longer period.

BY Guest author  |  May 09, 2018  |  comments ( 0 )  | 

How Puma India grew online sales by 6X over one year?

Puma India had set up a multi channel both online and offline business but they were facing multiple problems especially with inventory

BY Shipra Srivastava  |  Apr 26, 2018  |  comments ( 0 )  | 

How Retailers Can Woo Millennials?

Retailers worldwide are getting better at keeping step with the demands of todays always-on, savvy consumers whose expectations are increasing like neverbefore

BY Shipra Srivastava  |  Apr 04, 2018  |  comments ( 0 )  | 

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author  |  Mar 31, 2018  |  comments ( 0 )  | 

How Retail Staffing Models Are Getting a Makeover?

Automation is the next wave of change which is happening across the enterprises in India, and retail is not an exception.

BY Shipra Srivastava  |  Feb 22, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

Is e-commerce killing the fundamentals of its establishment?

With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

Babas lead with Swadeshi FMCG baton

Ramdev, Sri Sri Ravi Shankar, Gurmeet Ram Rahim Singh and Jaggi Vasudev are among spiritual leaders lending their names to everything from honey and herbal remedies to toothpaste and clothes

BY Joyshree Saha  |  Jan 12, 2017  |  comments ( 0 )  | 

The Line Between Etailers and Retailers is Blurrier than Ever

The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over yet. In fact, the line just gets blurrier.

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

Intex announces a range of offers this Diwali

As part of the offer, consumers will be getting assured gifts and service offers on the purchase of various Intex products during the promotion period until 31st October, 2016, across the country.

BY Indian Retailer Bureau  |  Oct 18, 2016  |  comments ( 0 )  | 

How retailers are using technology for effective retailing

As consumers have become tech friendly, technology can allow retailers to interact and offer excellent services to them.

BY Guest author  |  Sep 21, 2016  |  comments ( 0 )  | 

Why the newly proposed GST norms are giving e-tailers sleepless nights?

As an economy, India is largely dominated by the services industry, which contributes more than 52% to the GDP of India. In fact, over the last half decade, the meteoric rise of e-commerce companies has only added to the momentum.

BY Guest author  |  Jul 15, 2016  |  comments ( 0 )  |