Major conglomerates such as Tata, Arvind, Mahindra, Reliance Retail and Aditya Birla Retail explore online fashion, to take online e-tailers head on and fight digital battles with each other outside the store.
Omni-presence in retailing translates to being present in more than one retail channel. It became one of the most successful strategiesamong retailers across the world in 2015, in orderto stay relevant.
Tata group, largest home-grown conglomerate by revenue, plans to cash in on its local employee base for its latest online initiative of selling a range of merchandise from fashion, lifestyle to luggage and office utility.
Tata Group's electronics retail chain, Croma revealed that it is eyeing 40 per cent growth in its private label sales, with revenue of Rs 250 crore by the end of the current fiscal, as per a report in PTI.