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While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent
Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.
Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.
This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to bridal diamond jewellery within this segment.
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and