Unorganised Footwear Industry
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From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred
The growth in the online consumption is attributed to improvement in logistics.This is drastic rise from 108 million consumers who shopped online in the year 2017.
"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
The fitness industry in India is largely unorganised and lacks a definite structure to differentiate between diverse product and service segments.