The second wave driven lockdowns did have an immediate and hard-hitting impact, but consumer purchases have climbed uphill digitally. This has brought a shift in budget allocation with digital as a dominating medium.
Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.
Technology has undoubtedly reshaped the way business is done in today's world. Be it online shopping, Artificial intelligence or block chain technology. Let's look at some tech trends that will prove worthy this year.