Technology

Post the implementation of demonetization, the government made substantial strides towards the propagation and acceptance of digital payment methods across the country. The launch of BHIM UPI,

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

At offline stores, chatbotsor bots are guiding customers to the right section, right shelf in order to help them find their pick. At web portals, these bots are even making salon appointments,

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

As customers’ in-store expectations continue to grow, brands must not only meet their immediate needs (in other words, sell products), but also build a long-term relationship. Hence, the

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  | 

Godrej Consumer Products Ltd. (GCPL) is a leading FMCG company which operates in India and in several other emerging markets. It’s products reach millions of consumers globally. In

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Have you ever tried on jewellery without walking into a store? Fashion tech start-up StyleDotMe has launched a first-of-its-kind Augmented Reality (AR) tech platform for jewellery called mirrAR.

BY Indian Retailer Bureau  |  Aug 16, 2018  |  comments ( 0 )  | 

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

You never grow old enough to not give into your mom’s sentiments. It was the auspicious Akashya Tritihya and her instruction was clear ‘if not gold, at least buy a pack of salt’.

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

If you’re talking to your phone to remind you to make a telephone call or even help you keep up with a beauty salon appointment, you are one among the millennial tribe, which has moved over

BY Shwetha Satyanarayan  |  Jul 27, 2018  |  comments ( 0 )  | 

As per the annual report released by Inditex, the parent company of Zara, Massimo Dutti amongst others has shown the commitment to offer its customers a shopping experience that meets the highest

BY Shipra Srivastava  |  Jul 27, 2018  |  comments ( 0 )  | 

Not so long ago, when Amazon Go was introduced, it was said that the next wave of retail experience had taken over the world. Customers walking to a store, picking up their purchase and leaving

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

A lot has been changed in ecommerce worldwide and the emerging role of machine learning vouches to change things even further. A study by Gartner predicts that by 2020 over 80% of all

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

Consumers today are highly awareof fair trade practices and the truth about the claims that retailers make about their merchandise. The new age omni-channel customer is conscious, more informed and

BY Guest author  |  Jul 23, 2018  |  comments ( 0 )  | 

In an exclusive conversation with Shibin Chulliparambil, ‎Head of IT,  ‎Mafatlal Industries Limited sheds light on the digital transformation strategy.   What has been

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

For an average online consumer, the concept of artificial intelligence (AI) is not new. The user knows well that AI is helpful in ordering food from a newly opened restaurant or even finding a pair

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  |