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Technology is an indispensable part for the modern retail to grow. Even the traditional retailers are adopting technology gradually to stay abreast of rapid evolution of retail and to me address the demanding consumers. The articles under this vertical are about application of technology in retail, the new developments and new product launches.

Showing 1 - 15 Articles out of 332

India’s traditional brick and mortar stores havelong relied on “relationship marketing” to ensure customer loyalty and incremental long-term engagement. Communicating directly

BY Guest author  |  Dec 14, 2018  |  comments ( 0 )  | 

In today’s digital world where humans and technology-powered systems interact in more connected and intelligent ways, enterprises that strive to achieve future growth realize that it is

BY Guest author  |  Dec 12, 2018  |  comments ( 0 )  | 

For retailers to deliver a truly omnichannel experience, they must integrate data across channels and evaluate the same. This is easier said than done. While online shopping data has become

BY Guest author  |  Nov 21, 2018  |  comments ( 0 )  | 

Could you ever think the data accumulated a decade ago, while carrying day today business could boil down to digits in zettabytes and help us to develop a cognitive vision towards the expansion of

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

Artificial Intelligence is not a single technology; rather, it’s an umbrella term for technologies inspired by human biological systems. AI constitutes a variety of software, algorithm-driven

BY Guest author  |  Oct 20, 2018  |  comments ( 0 )  | 

Over the years, the concept of shopping has undergone a sea change in terms of consumer buying behaviour. Increase in disposable income, brand consciousness, development and modernization of

BY Indian Retailer Bureau  |  Oct 08, 2018  |  comments ( 0 )  | 

As we enter the era of internet of things we can surely say that we are more connected than ever. Devices and things around us communicate through cloud internet and are synced for an integrated

BY Guest author  |  Oct 01, 2018  |  comments ( 0 )  | 

For a country that has 390 million smartphone users and over 400 millennials what works to pull online consumers to offline stores? Better displays, discounts or simply new-age retailing methods?

BY Shwetha Satyanarayan  |  Sep 24, 2018  |  comments ( 0 )  | 

SAP has partnered with Globus, one of the leading fashion retail chains in India, to accelerate its growth by transforming operations with SAP HANA Enterprise Cloud. The implementation will create

BY Indian Retailer Bureau  |  Sep 19, 2018  |  comments ( 0 )  | 

Post the implementation of demonetization, the government made substantial strides towards the propagation and acceptance of digital payment methods across the country. The launch of BHIM UPI,

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

At offline stores, chatbotsor bots are guiding customers to the right section, right shelf in order to help them find their pick. At web portals, these bots are even making salon appointments,

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

As customers’ in-store expectations continue to grow, brands must not only meet their immediate needs (in other words, sell products), but also build a long-term relationship. Hence, the

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  | 

Godrej Consumer Products Ltd. (GCPL) is a leading FMCG company which operates in India and in several other emerging markets. It’s products reach millions of consumers globally. In

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Have you ever tried on jewellery without walking into a store? Fashion tech start-up StyleDotMe has launched a first-of-its-kind Augmented Reality (AR) tech platform for jewellery called mirrAR.

BY Indian Retailer Bureau  |  Aug 16, 2018  |  comments ( 0 )  | 

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  |