There is a huge space for growth for more market players to be part of this tectonic shift as in India, the reach of digital commerce within the retail sector is just 4-5 percent.
The Indian e-commerce industry is on an upward trajectory. The number of digital buyers reached 289 million in 2021, a number that is likely to increase to 378 million by 2025.
The growth will be primarily driven by the Ecommerce retail market, which is expected to reach approximately $145 billion by FY26, with about 15 million daily shipments.