World's biggest e-commerce giant Alibaba is experimenting with an app which is a combination of business and social networking, says a Reuters report.
The app, called DingTalk, was quietly made available in December and is still in beta testing, according to its website.
The app is capable of holding conference calls and group messaging. DingTalk targets small and medium-sized enterprises, many of which are already Alibaba's customers.
'DingTalk is a versatile mobile communications app that fills a gap in the market for corporate mobile messaging,' according to the Alibaba spokeswoman.
The company has 8.5 million active sellers on its various e-commerce platforms, according to Alibaba's initial public offering prospectus.
Earlier, Alibaba had launched a mobile messaging app Laiwang which did not do well.