Web master Google has brought in a change in the way the search engine will recommend websites on smartphones. With the new change, Google will scrutinize whether a site is mobile-friendly or not.
According to Google’s search engine, Flipkart and Paytm are not mobile friendly websites. The websites that do not meet the description will be demoted in Google search results on smartphones while those meeting the criteria will appear in top rankings. The algorithm will start favouring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search.
This new change introduced by Google has the potential of largely impacting the money spending patterns of the people at varied places.
The search engine recommends JustDial and Zomato for offering mobile-friendly websites. About 60 per cent of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.
“It has even been nicknamed “Mobilegeddon” because of how “apocalyptic” it could be for millions of websites,” said Itai Sadan, CEO of website building company Duda to Business Insider.
“I think the people who are at risk are those who don’t know about it. Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web,” he added.