HDFC RED, a digital marketplace for home buyers and developers, aims to bring back the importance of the lanes in our lives, through the medium of the lens. The Instagram campaign #LanesByLens was kick started by a photo walk on Saturday, the 10th of December.
The companyaims to revive the love for the lost lanes in Mumbai through the eyes of those who cherish them the most, its residents. The contest has already received more than 400 entries. Those who click the winning photographs will be awarded with prizes such as a MacbookAir, smart phones and Amazon/Flipkart vouchers worth Rs. 10,000.
Ongoing from the 10th to the 14thof December 2016, #LanesByLens is a great chance for those who to capture that 'something special' in the lanes. The hdfcredindia Instagram handle will feature the photographs collected which celebrates the best of Mumbai's arteries, its various lanes.
Participants need to follow @hdfcredindia on Instagram, click a Mumbai lane with a landmark in the photo, upload and tag @hdfcredindia, use the #LanesByLens and add the location.
Sohel I S, CEO, HDFC RED said, "Every person who lives and grows up in a locality has a different perspective and shares something special with their vicinity, something that can be captured only with the lens of their mind. With the creative campaign #LanesByLens, we want to celebrate the various facets of the lanes of Mumbai through the eyes of the people who call this city their 'home'."
Rohan Gandhi, Social Media Head, HDFC RED, said, "Unlike other regular street photo walks, we decided to capture the lesser known, yet symbolic landmarks of Mumbai which for an individual, define their address and identity. To cherish these memories and hold on to them, we rolled out the #LanesByLens campaign. We believe cities are made out of lanes and lanes are made out of these small landmarks, which then become an important part of your postal address."
The contest will close on the 14th of December 2016 and the results will be announced on 25th December 2016. Participants aged 16 and above, residing in Mumbai and possessing a valid Mumbai delivery address with a valid ID proof can enter the contest. Although multiple pictures from the same handle are allowed, the pictures need to be taken during the duration of campaign only and no pre-clicked pictures will be considered valid.