Top Retail Brands

Mobiles are important and so is Enterprise Mobility

In today’s time, as businesses are shifting preferences to mobile applications as eCommerce is now modified to mCommerce in India, many IT companies have started giving a complete mobile solution to the retailers to help scale their businesses...

Tags: Enterprise Mobility, mCommerce, Technology, Dell Services, Cognizant, Winjit Technologies

BY Sahil  |  Aug 13, 2015  |  comments ( 1 )  | 
Mobiles are important and so is Enterprise Mobility

When we talk about what’s HOT in the Indian retail market, mobile commerce is the only term that hits our mind. Enterprise resource planning (ERP), consumer relationship management (CRM) and supply-chain management (SCM), club them together along with various other offerings and that is it, Enterprise Mobility Solutions, an answer to all mobility needs of an organisation.

 In today’s time, as businesses are shifting preferences to mobile applications as eCommerce is now modified to mCommerce in India, many IT companies have started giving a complete mobile solution to the retailers to help scale their businesses to a 360 degree view.

Injecting consumerisation

As per IDC research, enterprise mobility market is expected to touch $1.8 billion by 2017. This is largely because of the fact that more and more companies have started preferring mobile applications for enhancing the productivity both from sales as well as administrative aspects. More than 70% of the retailers today either have a mobility policy or are at present in the process of drafting one. Rising consumer popularity of mobile Internet access devices such as smartphones and tablets has set the scene for their incorporation into the workplace. The trend has evolved from a catalyst for booming up the sale to managing the entire workflow of an organisation. Speaking on the same, Prakash Balasubramanian, Vice President, Retail Consulting, Cognizant said, “Clients (retailers) recognise that they often do not have in-house capabilities in all emerging areas and are looking to deepen relationships with partners such as Cognizant who have a deep understanding of their business, operating model and technology landscape, and have invested in the digital opportunity. There is a growing demand for our services, particularly in areas of modernising supply chains as well as digital and eCommerce engagements. We are helping many other retailers around the world exceed customer expectations with the latest digital technologies.”

As mobile technologies continue to fortify its root in the market, organisations will now have to think about the impact mobility will have on their day-to-day operations. Benefits of enterprise mobility span the business-to-business (B2B), business-to-consumer (B2C) and business-to-employee (B2E) spectrums. If planned and executed properly, enterprise mobility can improve an organisation’s productivity, give data analytics, optimise logistics operations, smoothen payment gateway, strengthen customer relationships, streamline supply chain management and what not. “Mobility is extremely strategic and critical to customers who are looking to enhance their business outcomes. By pairing up with these companies we will be able to offer our customers more choice and further help them create and manage applications that adhere to the policy and process requirements of their organisations, yet answer the unique demands of the mobile worker,” said Raman Sapra, Global Head - Business Innovation Services, Dell, which recently announced its entrance into enterprise mobility though two partnerships with Apperian Inc. and Kony Inc.

The road ahead

While the enterprise mobility segment is growing exponentially and many large enterprises are excited by the possibility of bringing in better operational and process efficiencies but at the same time some of the SMBs are reluctant about changing preferences at such nascent stage. Migrating to an entirely new mobile work environment poses a new challenge for some organisations. This is one of the major roadblocks for enterprise mobility companies. Drawing the attention of SMBs on how they lose focus from their core competency and product innovation by spending time in understanding technology and managing operations manually could be a tough one. “The future holds a lot of scope for mobile enterprise solution industry and it will evolve a lot depending upon the growth of mCommerce. There are a lot of things happening around iOT along with big data and right data. So, mobile devices, iOT and big data will affect enterprise mobility in a big way” says Abhijeet Kumar, Co-Founder, Winjit Technologies.

No doubt, mobility has the potential to impact multiple units in an organisation and businesses have to play it smartly by engaging with specialist providers that can offer a cost-effective and a holistic approach to mobility. A good example to site can be the feedback from one of famous retail brand Mr. Button. Deepak Khetan, one of company’s spokesperson said, “eShopbox was rapidly able to capture the magic that makes Mr. Button a leading brand and translate into a great online experience”. eShopbox is an Internet retailing provider for many fashion brands in India.

Related Articles

  • Back End
    Avaali launches
    The firm offers to provide 360 degree view of information to enterprises to take correct decisions
  • Ecommerce
    Forget the Website, just
    Whether it's using a tablet in a brick-and-mortar store or enabling sales through a mobile website,
  • Eretail
    Snapdeal's Exclusively
    Leading e-tailer Snapdeal has recently appointed Animesh Sharma as chief technology officer (CTO) of
  • Back End
    Dell to expand production
    Tech giant, Dell is all set to planning to expand its manufacturing facility in India.
  • Trends
    FMCG conglomerate ITC
    Tobacco-to-FMCG conglomerate ITC has replaced Tata group's IT giant TCS as the country's most
  • Appointments & Recognitions
    Intex appoints
    Thazhath, an electronics graduate from the University of Mumbai, has gathered over 19 years of



Please add your comment:

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter

Nitin August 14, 2015 at 10:05 am

Good article Sahil, but all said and done some of the major challenges for Enterprise Mobility implementation especially in India are: Network Issues, Unwillingness to change & adapt, Security and accountability, readiness to spend for ERP, CRM but not for Good Enterprise Mobility Solution and Strategic thinking is missing Do you agree?

Reply |