Trend of mobile app-only platform sets in

Following the footsteps of major e-retailers such as Flipkart and Myntra, a growing number of start-ups are moving to app-only platforms.
Trend of mobile app-only platform sets in

The trend of shifting to app only presence is fast picking up pace with growing number of start-ups moving to app-only platforms.

According to ET, start-ups like Zopper, Doormint and LocalOye; online-first restaurants Holachef and Spoonjoy, online dating startup Truly-Madly and on-demand grocery delivery firm PepperTap are planning tochannel efforts and marketing dollars entirely on their mobile applications.

The firms, especially the ones which offer repetitive hyper-local services such as food delivery and home services are most likely to be the ones to follow the trend of being app-only format in future. These firms are competing to get hold of major real estate on smartphones even as they lose a few customers by doing so, according to startup founders and investors.

Around 70-80% of traffic for key retailers Flipkart, Snapdeal, Quikr, Ola and Myntra is from mobile devices. This is a major factor influencing Internet companies and startups to consider being app-only platforms."Our conversion ratios of customers making a purchase are much better on mobile application at 2-3% while on desktop and mobile web they are at 0.3%," said Neeraj Jain, Co-founder of Zopper, which shuttered its website a month ago to become a mobile app-only platform.

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