In the highly competitive e-commerce sector, the growth of e-commerce and the future of e-commerce needs to be a top priority. Online businesses must constantly be aware of ways to keep their brand and products in front of the eyes of their customers. One of the best ways to do this is by simply staying alert and up-to-speed with e-commerce trends.
Trends in the e-commerce industry emerge from various things. How customers shop and online sales. What they buy and how they respond to marketing tactics employed by businesses. Within the last decade, a lot of new trends have emerged with an influence.
There are currently some significant e-commerce trends that every online entrepreneur should be aware of. These include:
Google, an online marketplace
The majority of your customers are arriving at your website via organic or paid searches for items that your store offers. So, to get your products in front of more customers, you should be optimizing for Google Shopping. This is an extremely powerful sales channel.
Integrating your future e-commerce platform with Google Shopping will create a product listing ad. This is exciting news for e-commerce stores that sell niche products.
The setup process is pretty simple, too. You just need to head to the Google Merchant Centre to sign up and if your online store meets the ad requirements, you can start advertising through this lucrative channel.
Customers are shopping through Social Media
Many social channels are turning into mini search engines of their own like Mobile shopping. Lots of platforms are making it super easy for e-commerce stores to sell directly through their social pages these days with built-in embedded links. This means that customers can click on specific products within a post and be led directly to a product page, making it far easier to boost impulse buys through online advertising.
AR and VR are becoming common places
One of the greatest challenges that online stores have always faced is the fact that their customers cannot see the product before buying it. This makes it difficult to sell things like clothing, furniture, and other accessories that people want to preview before purchasing.
AR and VR are helping to solve this problem by allowing customers to virtually try on products without physically touching them. E-commerce stores should take note of the ways that technology is revolutionizing the customer experience and consider investing in these digital systems.
Products that are customized are a big hit
Personalization is going to go to the next level with products that are entirely customized for the individual. Many online stores are taking advantage of interactive content to build entirely customized products that cater to each individual’s needs or preferences.
Flexible payment options for big purchases
If your store’s products tend to range on the most expensive side, it can be hard to convert new customers simply because they view that purchase as more of a risky investment. One e-commerce trend that can help to combat this is offering several payment modes.
These services automatically break down large purchases into smaller equal payments over several months, making large purchases a little easier to pay.
Transparency and Top-Notch Customer Service
The proliferation of AI-powered chatbots means nearly every website can quickly answer questions and provide support at any hour of the day. These chatbots are great for social media. This level of customer service, both instant and highly-engaging, creates new expectations in consumers’ minds. Buyers now want to see where their product comes from and how it’s made, with an emphasis on sustainability, fair working conditions, zero testings, and other ethical causes. Some companies even send videos of the packaging process to consumers to build this additional level of connection and trust.
Better, faster shipping leads to optimized supply chains
With free shipping policies already in place, retailers looking ahead to the 2020s are exploring new ways to optimize supply chains. Brands are investing more and more money into their global supply chains, creating renewed speed and efficiency for their customers’ convenience. High-cost, low-efficiency shipping policies have no place in an increasingly competitive, next-decade market. Retailers of all sizes must learn to compete by leveraging their advantages.
Although trends inherently come and go, future e-commerce businesses must pay attention to ones that are having significant impacts on the customer experience and conversions. While these trends may change and evolve in time, many online stores are seeing incredible returns by capitalizing on them.