There is no surprise that the beauty industry has managed to consistently be at the forefront of e-commerce, reinvention, and creation. For numerous years, big and famous bands have dominated the sector heavily. However, in the year 2020, people began to move towards D2D (direct-to-direct) brands. These brands have also made their presence online for a seamless and secured shopping experience.
In 2021, consumers wish to have a personalized experience whenever they choose to interact with a brand. In various researches, it is noted that people prefer personalization in beauty products. And it has been quite apparent this year.
Upcoming Beauty E-commerce Trends in 2022
The sad truth about beauty products back then was that they were mostly marketed and developed for people with fair skin. But things have widely changed now. Let’s talk about the trends and changes in detail:-.
Clean & Sustainable Beauty - Apparently, people are seeking brands that are as transparent as they can be aware of their ingredient list. Clean and natural ingredients are appreciated for all the obvious reasons. Whilst clean beauty has been quite popular across the whole beauty industry for a few years now. However, the concept is still a little controversial and confusing.
Chemically-treated products, on the other hand, make the worst chaotic scene ever. Not only does it affect your skin in the worst way but it also causes the environment supreme harm. It promotes pollution and once they are in it, there is no going back.
Subscription Model - Another game-changer is the beauty subscription services. Surveys have mentioned that both men and women prepare subscription beauty plans. In the near future, beauty subscription services will be a constant priority.
This trend started in the year 2010 and has been enhancing still. This model has changed the way brands market their products. They ought to dominate the market by 2027.
Oil-Based Skincare and Haircare - There are tons of beauty brands that have managed to shift towards oil-based products. Powering through all the skincare and hair care myths, beauty brands have come with a large variety of products customized for each hair and skin type.
However, people are still a bit skeptical about oil-based products, various natural skincare/ haircare brands are making their way in the most satisfying and authentic approach.
The growing hemp industry has ensured to provide the consumers with the purest of hemp and CBD benefits. The goodness of significant nutrients, Omega acids, and vitamins have helped in reducing redness, itching, and inflammations leaving the skin hydrated, nourished, and healthy. CBD oil, on the other hand, has great effects on your body. Not only does it allow you to bring out the best of your skin but it always helps in hair growth.
Personalized Beauty - Various surveys have concluded that consumers between the age of 18-60 appeal for personalized products. The appeal for personalization has grown exponentially.
Hence, this resulted in brands being concerned about making their products as personalized as possible to meet the requirements of all their consumers. Thanks to AI technology that made it possible to make the process much easier.
The Bottom Line
Therefore, beauty brands are trying out unique ways to build strong and personal bonds with customers. However, there is a lot to learn for brands in order to maintain ethical relations.
These mentioned beauty e-commerce trends have surely given us a taste of where the industry stands in recent times. The hand-crafted techniques are promoted for the same. Stunning packaging is a cherry on top!