Amazon is offering more than 2 million deals for Prime members in 20 countries on Prime Day that started on June 21. The savings extravaganza has more deals than any Prime Day before.
The average Prime Day order this year is $45.05. Half of the households shopping Prime Day have placed 2+ separate orders, bringing the average household spending to roughly $96.32.
“The top items sold so far this Prime Day are Amazon Photos Projects, Amazon Gift Card Reload, and Fire TV Sticks. Most Prime Day items (76 percent) have sold for under $30, while 5 percent have sold for over $100. The top categories consumers say they’ve purchased are Health and Beauty (28 percent), Household Essentials (27 percent), Home and Garden (27 percent), Consumer Electronics (27 percent), and Apparel and Shoes (27 percent). Over half of shoppers say they purchased items included in Prime Day deals,” Numerator said in a blog post.
Giving insights about the Prime Day Shoppers, Numerator mentioned, “97 percent of Prime Day shoppers are Amazon Prime members; the majority have been members for over a year, but 2 percent joined during the event and 8 percent since the onset of the pandemic. The typical observed Prime Day shopper so far is a high income, suburban female age 35 to 44.”
“Among consumers who bought Smart Home Devices, 65 percent said their purchase was Amazon-branded, 38 percent of Household Essentials buyers and 33 percent of Apparel & Shoes buyers said the same. 52 percent of Prime Day shoppers only considered Amazon for their purchases, while 48 percent considered other retailers and 19 percent compared prices before making their purchase. The majority of Prime Day shoppers (61 percent) have only shopped at Amazon this Prime Day, but 1 in 5 have made a purchase at another retailer, and another 18 percent say they still might,” it added.
Most shoppers knew about Prime Day before going on Amazon during the event, and for many, it was the primary reason they shopped on Amazon. 76 percent have shopped Prime Day in previous years, 62 percent last year.
For those who shopped Prime Day 2020, 32 percent said they spent more this year, and 31 percent less. These shoppers also said they preferred the June Prime Day timing this year over last year's October date. 96 percent of Prime Day shoppers said they would be somewhat or extremely likely to shop a second Prime Day later this year, if Amazon held one, Numerator concluded.