To excel in their domain, e-commerce companies are coming up with Omnichannel strategies. Right from adopting state-of-the-art technical solutions to offering live chat, the aim of every business is to keep customers happy and engaged.
With the increased online preference be it for shopping or medical consultation, the brands are moving towards the adoption of headless commerce solutions. It is one of the recent yet effective ways to boost customer experience.
If going by literal definition, headless commerce is the separation of the frontend and backend of any e-commerce platform or application. Such designing ability offers the platform the liberty to create the platform the way they wish to. Both the elements work independently and strive to provide an enriched customer experience. The frontend comprises of the interface, social commerce, IoT and the backend constitutes infrastructure, pricing, security run, checkout aspects of the e-commerce platform.
Advantages of Headless Commerce
In the case of headless commerce, the division of the two ends ensures that the required modifications can be made independently. This also enables the changes to be made quickly as simultaneous changes in the backend won’t happen. It extends various benefits over the traditional commerce system. Some of the major advantages are-
Easy Availability of Data - Headless commerce helps make the data at the backend available to the frontend. This helps in seamless working of the platform as both the elements are working cohesively.
Offers Flexibility - Flexibility and change is the need of the hour. Firms need to provide customers with better service and user experience to demarcate them from the other players in the market. The same is extended by headless commerce.
Pushes Innovations and Saves Time and Money - It helps the platforms to be flexible and bring about innovations as per the changing times. Having a proper headless commerce system in place will be time and money-efficient.
Helps Decrease Workload for the Team - Since the time spent on designing and extending a good user interface is reduced with the help of headless commerce, the backend engineers can devote their time to other relevant tasks at hand.
Its simplistic working makes it easy for its adoption by the employees. Additionally, the requirement for the IT team for all small and big tasks is also reduced.
One Solution for All - Headless commerce also enables the implementation of new features and technology easily and quickly. This advantage makes it ideal for all types of businesses. Be it a content-driven brand or an experience provider, all of them can utilize this technology and reap its benefits.
How Headless Commerce Optimizes Customer Experience
Adopting headless commerce makes the e-commerce platforms not only thrive but deliver high-end services to their consumers. It ensures that the users are happy and satisfied by offering various benefits.
Some of the major ways by which headless commerce optimizes customer experience are-
Helps Keep in Trend with the Latest Designs Thereby Helping them Stay Ahead of their Competitors - In the ever-evolving world, changes happen quickly and instantly. Hence, users can experience the fresh arrivals and latest trendy designs quickly than ever before. With this offering of being fast and flexible via headless commerce, the platforms stay ahead of their competitors.
Allows Smooth Integrations and Personalization - It allows smooth integrations and introductions without disrupting the backend element. This enables a higher degree of personalization of CMS, mobile apps, and social media.
Headless commerce is a critical method for any e-commerce business to have a successful run in the market. It also ensures the users have a consistent experience of the platform across all channels and devices thereby contributing to a good user experience.
Allows Customization - Headless commerce facilitates customization as per changing customer’s wishes and preferences. It is another process that helps optimize the user experience. Additionally, it ensures the provision of products and services to consumers without any restrictions. This further helps the e-commerce business to expand and increase its sales.
Personalizing as per the Relevant Geography - With a proper headless commerce system in place, it allows personalizing the business as per geographical areas. Products, their features, and values vary from one place to another. Hence, their messaging has to be altered as well to match the user’s preferences and the relevant geography. This is where headless commerce comes into the picture and helps in the same.
Helps Accurate Language Translation and Provides Creative Liberty - It also helps translate languages accurately and precisely. With headless commerce, platforms can extend a rich user experience. It gives e-commerce businesses the liberty to play with creativity in designing and features. It also ensures safety and security since the CMS is hidden under layers of coding. Furthermore, not only does it help save money but also helps save the system from traffic during traffic rush.
Headless commerce enables the developers to overcome all operational, technical, and designing limitations so as to extend a high user experience.
In the absence of a headless commerce system, the customers can have a troublesome experience. For instance, prices, promotions, and inventory won't be synced in real-time across all touch-points. Additionally, in the case of mismanaged system and chaotic data, the customer journey won't be a happy one. He/ she won't be able to access their account information via mobile or complete transactions via any one device. Hence, they will have to start again without any stoppage to the process.
Customers nowadays give preference to experience and desire to have convenience while shopping or availing the service via the e-commerce platform. They want everything to be completed at a single tap and this has pushed the e-commerce players to adopt the best of the features and deliver the best. Headless commerce offers multiple benefits and hence improves the user interface and experience. It has indeed revolutionized the working of e-commerce platforms and makes the future of the e-commerce biz promising.