The digital world is coinciding more and more with our real world as years pass by. The beauty industry, like any other industry, is not untouched by today's technological advancements. The world is marching towards a digitalized future, and so is the beauty industry parallelly moving forward - if not, but more robust than ever.
What are Some Recent Technologies?
From AR/ VR (augmented reality/ virtual reality) to the incorporation of AI into skincare and 3-D printing, the beauty industry is revolutionizing at an accelerating rate. With the masses demanding newer and better beauty services, personalization tailored to individual needs is the key.
Beauty backed by science is the need of the hour. Brands are making innovative strategies to pair consumers with medical practitioners to get personalized skincare prescriptions from cosmeceutical brands - it can be a video consultation with a dermatologist, aesthetic doctor, or cosmetic surgeon.
AR and VR in beauty allow for increased personalization and customization. These technologies add a rich layer of interaction to online and offline shopping.
Where new-age brands are immersing themselves with their innovative technologies, older brands, too, are re-inventing themselves to cope with the changing times. doing a commendable job in revolutionizing the beauty industry.
Automatic Hair Analysis - Germany's beauty brand - Henkel Beauty Care is bringing technology to analyze hair quality. It will be a technology-driven ecosystem for personalizing hair care insight, compelling salons towards a digital functioning. This tech involves a hyper-customized arrangement enabled by an all-encompassing use of associated gadgets - a lot of information about the client's hair can be gathered with concrete logical solutions.
They have developed a hand-held gadget with close infrared and light sensors that assess hair quality, dampness level, and genuine hair tone. The star ingredient in the devices is an NFC chip in the machines, which helps them to interconnect.
Foundation Shade Using AI - L'Oreal subsidiary Lancome has recently launched its new product - a machine to find the right match of foundation shade for an individual. A revolutionary technology is used to detect individual skin tones. It creates a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to replicate any person's unique complexion.
A new state-of-the-art algorithm processes the data and measures skin tone. Its executives blend the formula at the counter with personalized IDs printed on the bottle. The ID is used to store individual data, with which the person can get an easy refill for the perfect, customized foundation.
Virtual Try-Ons - The emergence of augmented reality is a massive hit in beauty brands and retailers. Many organizations, for example, Sephora, are pushing their sales higher by giving potential customers to try their products as an AR filter - just like AR filters in social media.
Many individuals are not used to purchasing beauty care products online. There is a reasonable explanation for that - people don't want to buy something that might not suit them. Sephora understood their customer pain point and developed the ModiFace app. To make an improved digital experience close to a real-life try-on - the AR app guarantees that Sephora customers can see how the lipstick shade will suit their face through their device camera. What better than to try it here and now?
Smart Mirror - Smart Mirror - the world's first voice-interactive intelligent beauty mirror, is a brainchild of Taiwan's New Kinpo Group. This high-tech beauty tool has an impressive list of features to assist with caring for and beautifying your skin effectively. From skin analysis and product-tracking technology to personalized skincare recommendations - it is all-in-all with in-built access to several social media platforms like - YouTube, Instagram, Google Duo, and Facebook). It comes with a high-powered processor and specifications.
Printed Makeup - A device would put makeup with precision giving you the perfect no-makeup makeup look.
Devised to look like a pocket-size wand, Opte scans a person's skin and applies tiny amounts of makeup to the tricky spots to hide age spots, burst blood vessels, and other blemishes. It has a small built-in camera that takes pictures of the skin while a microprocessor analyses the scanned data to differentiate between light and dark areas. A micro printer then applies the foundation to your skin.
Customized Facial Serum - The beauty industry has witnessed personalized skincare products for quite some time now. But the Atolla app took it to a whole new different level.
It utilizes a combination of dermatological factors to decode individual skin solutions. Environmental factors, lifestyle, mood, stress, pH, oil measurements, hydration levels, and the Fitzpatrick index (measuring how easily one's skin burns) are intensively analyzed to determine the personalized skin problems and create consumers' most ideal facial serum.
Customized Make-up Filter - More and more digital makeup artists are blooming and evolving, creating creative, detailed makeup filters. These filters can then be used by their fans, followers, or anyone who would want the same makeup look on their digital self.
Even large beauty corporations like L'Oreal Paris 2020 launched ten downloadable makeup filters as their product line. For all the classy women working from home - you got to slay that meeting with your incredible ideas and virtual meeting looks.
Acne Testing in Phone - These innovations would feel like magic if you asked me a few years back. But it is today's reality. Acne has been a part of the beauty industry for decades now. Every brand is coming up with newer ingredients and innovative procedures to prove themselves best.
But La Roche-Posay brand and Chinese tech giant Alibaba Group took it up a notch. They launched a mobile application that is said to be the world's first artificial intelligence-powered mobile acne testing application.
The application creates test reports in light of three selfies submitted to it. It then will provide users with customized skin solutions based on their skin condition. It will subsequently suggest the skincare products and provide links to purchase the same online. The app also contacts the users with a dermatologist if it identifies serious skin issues.
People are becoming increasingly aware of their bodies and surroundings as they are richly informed and connected at all times.
Future years can expect to see brands ultimately shifting to a sustainable approach towards manufacturing and delivering products through technology, effectively making the process safe. Planet-friendly matters will be more in the discussions.
The digital world will merge more with the natural world, bringing out possibilities never heard or seen before. Beauty is in everything. It breaks down barriers between economic status, cultural differences, and gender gaps. The definition of ‘beauty’ will become undefined as consumers increasingly seek to break the rules. Beauty will be more accessible, and the power of culture and tradition will be seen in positivity and representation. Not only females but all other genders will also be inclusive in the future, and the beauty industry can see a substantial market for these population groups.
As I believe, the balance of nature will always be constant, and only by being a balance of both the extremities - age-old traditions and new technologies, can we truly benefit.