Technological advancements have made lives convenient for all of us. There are things which we couldn't even think of doing in previous times but in today's era, they are a piece of cake, thanks to the technological transformations.
There's hardly any area that has been left untouched by technology. One such area where technology has played its magic is the fashion industry.
Fashion has always been about creativity and innovation. India is anticipated to become the sixth-largest fashion market in the world in the coming times. With the changing times, the fashion industry has evolved as well.
1. Impact of Technology on Production:
Technology is significantly being incorporated into the daily processes of the fashion industry which means that production has become much smoother, quicker, and easier. The convenience with which the production is being carried out has resulted in bulk production which not only benefits the brands but is advantageous for consumers as well. Bulk production results in a reduced cost of production which reduces the manufacturing cost for brands and ultimately leads to a reduction in the market prices which benefits the consumers.
2. Role of Technology in Enhancing the Reach of Brands
Technology has also played a fundamental role in enhancing the reach of brands. With their digital presence through websites and social media, brands are now able to establish themselves on an international level and gain clients from all over the world.
3. Role of Technology in Research and Strategy Development
A lot of software, techniques, and algorithms are available which make the research part for brands easier. These techniques help the brands in understanding consumer preferences and ongoing trends.
4. Impact of Applications Available on the Fashion Industry
The availability of a wider range of apps has made it possible for consumers to try outfits on their avatar, which helps them in understanding what an outfit would look like on them before they decide to purchase it. Fashion design software has helped in the creation of customized products. A lot of brands are offering options to customers through which they can customize their outfits from the comfort of their homes with just a few clicks.
How Technology can Help the Fashion Industry Grow and Flourish?
The pandemic has made things shift to digital platforms and the same holds for the fashion industry as well. The emergence of online shopping is a clear indication that the fashion industry will continue to flourish, despite the challenges and hurdles that may come up in the future. The ease and convenience that technology has offered cannot be denied and it has undoubtedly played a fundamental role in the advancement of the fashion industry as well.