Indian retailers are gearing up to aggressively invest in customer engagement, cloud, Internet of Things, and other new-age technologies to drive efficiencies and experiences.
Retailers are leveraging digital technologies to deliver an immersive, and omnichannel customer experience to gain an edge in the emerging 5G era, according to Airtel Business Insights report.
The latest report 'The future of retail in India is both in the store and online’, outlined that winning brands would be those embracing digital technologies ahead of the curve, to deliver an omnichannel experience to their customers.
The report further said that 5G will speed up the digital transformation of the retail sector from the supply chain to the in-store experience.
"This will be achieved by delivering crucial technology building blocks to enable frictionless, end-to-end consumer experiences in the form of enhanced broadband networks and ultra-reliable, low-latency communications.
"Retailers are working to differentiate themselves with more personalized and convenient experiences and services, and thus there is the need for faster, more reliable, and device-inclusive connectivity," it said.