In this digital age, the way people are using technology to communicate, connect, and discover is changing every day. These impacts can be seen in the e-commerce industry too. The present tech-dominating landscape is nurturing offline commerce to not just burgeon into sustainable e-commerce models at an unprecedented scale but also evolve and transform to meet the mushrooming needs of today’s customers.
With the latest technology developments, new opportunities have started emerging constantly to support traditional offline retailers to make themselves visible and their services available globally. Though several tools have helped e-commerce brands establish a robust connection with their customers, whose requirements are not showing any signs of slowing down.
It is 2021 and there is a dire need for offline businesses to leverage novel technologies to switch to safe and secure digital commerce to stay relevant in the industry. Many brands have started harnessing new and upcoming technologies such as the ‘audio-based technology’ which enables seamless shopping experience and intuitive D2C interactions giving the customer’s a completely digital and contactless buying experience.
While this technology has multiple and diverse use-cases implemented across the retail sector, listed below are some key features that are at the core of the tech:-
Intuitive Customer Interaction - While most interactive systems operate within a fixed set of responses for diverse customer questions; the audio-based technology is engineered to interpret customer queries, process them, and return suitable responses. The responses are not mechanical but smart, intuitive, and conversational.
Voice Identification & Transmission - The technology ensures near-perfect user identification by a sophisticated voice recognition system. Once the user is identified, their voice command is interpreted, processed, and subsequently, the required output is delivered.
Automation & Digitalization - Audio-tech enables effective device-to-device communication and digital payments through audio waves. These features are deployed in-store to automate and digitize operations, inventory management, logistics, and payment processing. While these features allow customers to pay digitally and shop smartly, they assist the merchants in managing their stores effectively and efficiently.
Order Management - Merchants can manage and monitor their store orders through a single dashboard. The dashboard displays the status of orders - whether pending or delivered - and alerts the merchants on incoming orders.
Owing to these functionalities and capabilities, audio-based systems are set to become the cornerstone of technological advances in the commerce sector.
Crucial to these advancements is the high compatibility and easy interoperability of audio-based technology as they allow engineers to innovate new and more efficient tools that offer a wider variety of uses and interactions.
App-less Customer Interface: The Next Big Thing
The ‘app-less’ customer interface is a new front in audio-based technological development that enables smart interactions between customers and their devices without the need of downloading a dedicated Application.
Chatting Interface on WhatsApp or Google Meet - User’s can interact with their devices through voice commands to place orders.
Digital Storefront of the Brand on the Web Browser - Users can access the digital store of an offline business without downloading any app.
Sound-Based Content and Demand Generation - Orders for products can be placed directly from the brand ads on different digital platforms such as YouTube, Instagram, or any other.
Voice Commerce Interface - Customers can use this personalized chatting feature to place orders. Additionally, they can utilize voice-based assistant devices to place an order from a safe distance of 6 feet without any hassle.
How Smart Stores for Secure Digital Commerce can Up the Game for E-commerce Businesses?
Smart Stores use ToneTag technology to automate and digitize the shopping process. These stores provide contactless payment and faster checkout options for customers as well as enable digitized inventory and logistics management for merchants. Thus, Smart Store not only improves the shopping experience for customers but also assists merchants in managing their stores effectively which has resulted in more customers opting for smart store shopping and an increasing number of merchants adopting the Smart Store solution.
Additionally, Smart Stores have effectively reduced managing inefficiencies for merchants and provided customers with multiple shopping options: a customer can place an online order at a store and opt for home delivery or schedule a self-pickup, wherein the customer can place an online order for groceries and pick it up later from the store at a convenient time. A customer can make contactless payments from anywhere in the store; there is no need to stand in the counter queue. A customer can inquire about the availability and location of a product inside the store by simply speaking into their device. The software identifies, interprets, and returns a suitable response.
These features and benefits have changed the way people shop and sell. There is a renewed sense of trust and ease among the customers while the merchants have found better, more efficient, ways to run their businesses.