The D2C, marketplace models for the digitally native brands have grown multifold in the wake of the pandemic fueled by changing shopping behavior who prefer online as the preferred shopping destination. What's more, channels for sale and marketplaces are multiplying by the day. As a digitally native brand, this is an immense opportunity that needs to be optimized. Brands are making a digital shift to display content, product-level information, catalog updating, A+ content, and product information on multiple channels where their customers shop. This poses several challenges:-
• Filling up multiple templates for every sales channel as attributes, naming conventions for the channel differs. Check the diagram below.
• A slim fit shirt by the same brand will have different naming conventions of ‘collar type across different marketplaces’.
• If your catalogs are seasonal in nature, it requires a periodic updating of content across each channel which is tedious time consuming, and repetitive.
• Managing data and content across marketplaces in separate dashboards leading to mismatch in order and inventory sync.
• Reduced efficiency and longer time to market as merchandising and listing teams spend days and weeks to averagely list 500 products.
Delays in Introducing New Product Lines or Price Changes, etc.
Most brands use manual methods to upload content which compromise their ability to scale fast. Sellers confess that product listing is one of the key reasons that lead to inefficiencies, inaccuracy, and delay in faster go to market with each listing in each channel taking ~ 30-45 minutes depending on the spread of catalog you may have.
Be it a seller who is selling online, or a traditional brand expanding multi-channel, managing the expanding product portfolio may warrant extensive investments in terms of time, and resources and might overwhelm the retail brands. Here is where the e-commerce Automated Catalog Listing tool comes in handy.
Here’s How it Helps:
Automatic Bulk Upload - Each marketplace today has its own set of templates, product formats, and naming conventions.
The automatic catalog management software helps automate this process and creates ready-to-upload catalogs that can be uploaded in bulk directly to marketplace feeds. For channels supporting auto-upload, the catalog can be synced directly from within the tool.
Centralized Repository for All Product Data - You get to know the comprehensive details of your listed products in different marketplaces in one place. This repository automatically gets updated with every update in the listed product details.
Marketplaces Standards-compliant Catalog Creation - Enveloping the same product in different market standards could result in more product discard because of manual mistakes and less efficiency. With the Automated Catalog listing software, one can file export in excel, translate every product detail into marketplace specific format in one go automatically for any number of times.
Automated Channel-specific Image Transformation in One Click - Marketplaces have different image formats, adding to the complexity of processing the image for each marketplace. The Automated Catalogue listing tool eliminates the need for multiple product shoots and resizing images to meet the marketplace criteria.
Ready Category-product Mapping - The Automated Catalogue Listing Software supports product listing in different categories taking count of which is challenging. The system ensures the mapping of the real-time category details of the product to keep it market-ready always.
Faster Go-to-market with Ready to Upload Templates - Your products get listed fast and timely go-to-market helps in successful product launches and higher sales.
Higher Efficiency in Managing Seasonal Catalogs and Price Change - The prices of products on different marketplaces are very dynamic. It is humanly impossible to always keep a tab on the price updates. The automated Catalogue Listing tool uploads channel-specific pricing and publishes to the channel automatically needless of any manual efforts.
An Automated Product Catalog Listing goes beyond simply building and managing product data across multiple sales channels. It is vital to ensure higher business growth and ROI.