Amazon India launches Release Day Delivery

E-commerce giant, Amazon.in today announced the launch of Release Day Delivery (RDD), a service committed to delivering new product offerings to customers on the day of their launch, says a PTI report
Amazon India launches Release Day Delivery
E-commerce giant, Amazon.in today announced the launch of Release Day Delivery (RDD), a service committed to delivering new product offerings to customers on the day of their launch, says a PTI report.
 
With the launch of RDD, Amazon.in customers can now pre- order and receive some of the most eagerly awaited new products at their doorstep on the day of release, the company said.
 
The service is launched with the release of Xbox One. This means hundreds of customers who had pre booked the Xbox One in 35+ cities have started receiving their deliveries today, it added.
 
"We know how eager customers are to lay their hands on new releases. We cannot think of a better way to 'Deliver Smiles'. We are absolutely delighted by the response we got and look forward to offering more delightful experiences for our customers," said Amit Agarwal, Vice President and Country Manager, Amazon India.
 
Besides, Amazon.in has enabled Release Day Delivery for the video games category at launch and will soon be adding other categories.
 
The release said taking this one step further, Amazon.in today delighted several customers of Xbox One across India with midnight deliveries (a little after 12:00 am) earlier today. Xbox One released at 00.01 hours in India today.
 
The midnight deliveries were made to customers in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Ahmedabad and Nagpur who had pre- booked the product. Amazon Logistics has enabled this on the back of specially designed operational processes to ensure adherence to strict embargo levels, it added.
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