E-tailer majors all set battle it out for Google's Android One market

E-commerce giants Amazon, Flipkart and Snapdeal are all set to launch Google's much-awaited sub $100 handsets tomorrow, says a PTI report.
E-tailer majors all set battle it out for Google's Android One market

E-commerce giants Amazon, Flipkart and Snapdeal are all set to launch Google's much-awaited sub $100 (around Rs 6,000) handsets tomorrow, says a PTI report.

In the race to compete in the booming multi-billion dollar Indian smartphone market, e-commerce giants Amazon, Flipkart and Snapdeal are all set to launch Google's much-awaited sub $100 (around Rs 6,000) handsets tomorrow, says a PTI report.

Google is launching the Android One devices in India tomorrow.

In June this year, the US-based tech giant had announced the 'Android One' initiative to bring in under-USD 100 handsets aimed at bringing the next one billion population to the Android operating system ecosystem.

While homegrown online marketplace majors Flipkart and Snapdeal will be exclusively selling Android One smartphones from Spice and Karbonn, respectively. US-based e-commerce giant Amazon's Indian arm will sell handsets from Micromax. All the three handset makers have come out with teasers of their launch, the report states further.

Apart from apparels, electronics especially mobile phones are one of the highest selling items on e-commerce sites. According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.

While Android is the dominant operating system globally, other OS' like Windows and iOS (Apple) are also gaining traction. Also, newer platforms like Firefox and Tizen may emerge as strong challengers to Google's platform.

With this launch, Google aims to capture a larger share of the entry-level segment. Recently, Firefox (in partnership with Spice and Intex) launched two new smartphones, priced below Rs 2,300, aimed at those looking to upgrade from feature phones to smartphones.

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