If we talk about India’s role in global economy, the retail sector has been the most important helm in the journey throughout. From the age of traditional street hawkers to haats (village fairs) and from resplendent malls to eCommerce, the industry has seen a dramatic evolution so far.
The current market is all driven by eCommerce due to greater consumer choice and the convenience it brings along. Having an online presence is all you need, in order to make a buzz in the market.
And to make this happen many a “Software-as-a-Service” (SaaS) based company, which help designing and developing eCommerce technologies have come up. These companies provide solution to opportunities that lie for the manufacturers in online space and how SMEs and other brands should go digital to grow their business.
Everyone wants a share of the online pie
With an internet base of over 50 million users in the country, digital market has become the nerve of the system. On the same, the Retailer media spoke to Mr. Mangesh Panditrao, CEO, Shoptimize – a Saas-based start-up that help brands build and grow their online sales channel. It also helps merchants reach online shoppers via a shopping community.
As eCommerce gains momentum and offline retail stores take a step further to build their online presence, manufacturers, too, realise the potential of online commerce and digital marketing.
Today, manufacturers are directly reaching out to the consumers as Shoptimize helps the nameless manufacturers and distributors create an identity of their own by building their online portals and promoting their own brand name.
It takes complete ownership of the eCommerce technology to let the manufacturers focus on their core business. It has a fully customisable user interface and is truly end-to-end with integrated marketing, payments, marketplaces, logistics and social media.
As per Mangesh, convincing a brand to go online was a touch task two years back, but considering today’s market trend, brands themselves want to go online and this has become from a difficult sale to a very easy sale over a span of just two years.
Tandem Capital backed Shoptimize helps shoppers find and buy great products online thorough its smartphone app “Cooliyo”. It also helps brands in building their mobile first web-stores on its platform.
The future - mCommerce
Mangesh also believes that the online stores on the computer will continue but a mobile device is a great place to generate an impulse. Shoptimize is the only SaaS platform with an integrated mobile app and this ongoing mCommerce wave will take them a leap ahead.
Given that the majority of internet access in India is on the mobile, mCommerce is definitely the future and such companies are seeing a strong push from their clients to build apps for them where they can actually engage a user and generate business. Currently, Shoptimize competes with the likes of Shopify, Martjack, Kartrocket and Infibeam.
M-commerce is clearly the next big thing and with over 100 customers across the country, Shoptimize is fairly able to do justice to their requirement keeping these industry drifts in mind.