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How Max Fashions India increased assisted sales adoption by 4X

Launched in 2004, Max is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a vast range of choices at affordable prices

Tags: Max, Ace Turtle, technology, accessories, footwear

BY Indian Retailer Bureau  |  May 16, 2018  |  comments ( 0 )  | 
How Max Fashions India increased assisted sales adoption by 4X

About Max

Max, Landmark Group’s leading value fashion brand offers clothing, accessories, and footwear for the entire family. Launched in 2004, the brand is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a vast range of choices at affordable prices, international styling and great quality

The Problem

Out of stocks and inconsistencies in product availability and inventory leads to a significant loss of sales for retailers. Brick & Mortar retail stores have low conversion rates of 18-30% due to inventory shortage, unavailability of sizes and colors

The Solution

Max along with Ace Turtle deployed the endless aisle in select stores in Bangalore to provide assisted sales service to their customers to order products in-store and have the option of home delivery or block and collect at another Max store.

What is an endless aisle?

A technology that customers can access through an interactive screen in-store, to browse and buy a variety of products regardless of physical availability

Stores

Max stores in Bangalore are equipped with digital kiosks that enable the store staff and customers to browse and order products. Total Stores with Endless Aisle: 10

Inventory

Stores display an approx. 40,000 SKUs of Inventory. With the introduction of the endless aisle, overall inventory is magnified by more than 2.5X. Inventory in the endless aisle is a combination of the inventory at the warehouse and at other stores.

Total Inventory: 100,000 SKUs

Assisted Sales Adoption

In 6 months, Max has assisted customers to order via the kiosks by >4X per participating store.

Contribution to Sales

The number of orders from the digital kiosks has added to the overall store sales. Kiosk sales contribute 4% to sales in stores

 

 





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