LeEco plans eCommerce portal to scale up in India

First launched in China in 2010, the portal is now available in the US and Hong Kong.
LeEco

The global internet and ecosystem conglomerate, LeEco has gear up to make in mark in retail ecosysytem of India. Moving swiftly, the Chinese conglomerate has set the plans to launch its eCommerce portal in India by next week.

After creating a niche space in the Indian smartphone market, the company is soon unveiling LeMall -- its official eCommerce platform -- during the mega event slated to be held in the capital on June 8.

First launched in China in 2010, the portal is now available in the US and Hong Kong. The product range includes smartphones, 'Smart' TVs, headphones, earphones and Bluetooth speakers, among others.

“LeMall.com already a popular site in the US, mainland China and Hong Kong and now in India, is committed to giving you a superior online shopping experience and the privilege of preferential access to Le Ecosystem, a next generation multi-platform internet engine that is vertically integrated to deliver premium content, devices and applications,” reads the company statement.

Launched in China in April, the ‘superphones’ come equipped with PDAF (phase detection auto focus) feature that enables fast focusing on the image.

LeEco launched its virtual reality (VR) headset LeVR COOL 1 in December last year. Recently, the company launched its second generation of phones and concept ‘Super Car’ in Beijing.

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