NEW DELHI: Tata Value Homes, focused on affordable housing, has sold 85 houses worth Rs 40 crore in six days under its partnership with e-commerce major Snapdeal.
"We are overwhelmed and amazed with response from customers, we have sold 85 units of Tata Value Homes worth Rs 40 crore on Snapdeal. This has reaffirmed our belief that the customer has adapted to online home purchase as easily as other categories," Snapdeal VP (Fashion) Amit Maheshwari said.
"Our research shows 70 per cent of our customers search online before buying a home. We strongly believe that India is ready to buy homes online," Tata Housing Development Company Senior Vice President (Marketing & Sales) A Harikesh said.
Tata Value Homes, a subsidiary of Tata Housing Development Company, sells houses through its own portal as well. And would continue to sell through Snapdeal even though the offer would not be available.