Tech helping eCommerce deliver Omni-Channel experiences

How tech capabilities have proven to be a key element in helping connect teams that are always on the go in the company.

How tech capabilities have proven to be a key element in helping connect teams that are always on the go in the company.

If you’ve ever shopped online for apparel in India, chances are you’ve come across Yepme. Offering some of the best deals in clothing and accessories to the Indian market, the company prides itself as one of the country’s biggest eCommerce fashion brands.

Since its inception, the company has been built on a strong foundation backed by technology and leveraging the best solutions that the market has to offer. As with most companies that have several moving parts, Yepme was facing challenges with using email for time sensitive communication. Since a number of the members of their teams were on the move, emails sometimes tended to fall through the cracks, and this resulted in delays on several fronts, which wasn’t helping the business in any way. So, in their constant endeavour to adopt better processes, and provide the best possible experience for their customers, the company’s IT team set out to find better technology to solve their problems, and stumbled across Flock in their search. Flock was immediately adopted by Yepme’s IT team and was quickly embraced for its efficiency, subsequently spreading to other teams in the company.

“Flock has helped in making faster decisions, and increased the speed of execution. We are a fast fashion company enabled by technology and tools like Flock can certainly help us,” said Vivek Gaur, Founder and CEO.

Flock has become one of the Marketing Teams’ key tools at Yepme, helping them efficiently execute their campaigns and keep track of the metrics that measure their success. It has also helped them achieve and track their targets faster by connecting key stakeholders across teams and bringing them together in groups. Going forward, Flock is also playing a key part in helping Yepme’s teams deliver an Omni-channel experience to their customers, as they set out to take their business offline in the form of retail stores. Flock’s powerful group chat and video conferencing capabilities have proven to be a key element in helping connect teams that are always on the go in the company.

“Sharing code has become incredibly simple with Code Snippets in Flock. Also, the right stakeholders are always notified on Flock across departments and teams, and timely action can be taken as required,” said Anirudh Subramaniam, Product Manager, Yepme.

Yepme’s IT Team and its Development Teams have benefitted quite a bit from the switch to Flock. Flock’s group notifications ensure that team members never miss out on important communication – a problem that they encountered frequently when they relied on email and other systems to communicate and keep track of project work. It has also been extremely helpful to the Product team, allowing them to efficiently manage, assign and distribute tasks through the use of to-do’s within the team. Through Flock, the team is instantly notified of server crashes and other business critical events, allowing them to quickly put measures in place to ensure that the business is not affected. It has become one of the company’s key risk mitigation systems, allowing Yepme to deliver a higher quality of customer experience to their users.

Flock has also helped the Customer Experience team with their daily tasks by bringing key stakeholders together, allowing members of the team to resolve customer queries, issues and disputes much faster. Flock has not only changed the way the team works, but is also helping them in their mission of delivering the highest quality of customer service in the industry to their users.

“Flock’s groups make it seem like everyone is physically sitting in a single room, no matter where people are. Because it is available across platforms and devices, I never lose track of my discussions,” said Vinay Sharma, Manager, Customer Experience. Flock has become more than a simple communication app for Yepme, it has become the platform the company uses to ideate and collaborate with each other.

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