ADI Retail, Hyera Software launch customer insight technology in India

The metrics will allow the retailers to know the buyer's behaviour which, in turn, will enable them to offer customized sales practices.
ADI Retail, Hyera Software launch customer insight technology in India

New Delhi: Retail solutions company ADI Retail Systems in association with Hyera Software & Advance Research (Italy) has launched the customer insight technology - buyer behavior analysis technology.

Customer insight technology blends software and hardware to create in-house data for retail brands in order to understand their customers better.

The metrics will allow the retailers to know the buyer's behaviour which, in turn, will enable them to offer customized sales practices.

'Having attained success in India, especially with our bespoke retail design solutions, we have become aggressive in the international markets as well. As per the Industry report, India's retail analytics market is likely to touch 1 billion dollars in 2015. This partnership will bring state of art retailing technology to cater the growing Indian retail market,' Anuj Raheja, Business Director, Global Operations, ADI Retail Systems, said.

'The idea of the technology collaboration germinated from the need to connect with retailers of India to experience the new and revolutionary technology in retail sector which will help them to grow and boost their revenue. All our innovations till date have revolved around measurement and analysis of customer behavioural patterns,' Luca Anastasia, CEO, Hyera Software & Advance Research said.

Hyera technologies' applicability spans from retail brands to large format malls to parking management and even petrol pumps. Currently the technology is largely been used in Europe and USA.

Image: Corbis

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