Dassault Systemes has recently launched its new industry solution experience for consumer goods and retail named "My Retail Theatre."
Global 3D experience company, Dassault Systemes that forays into 3D design software, digital mock up and product life cycle management solutions has recently launched its new industry solution experience for consumer goods and retail named “My Retail Theatre”. Based on 3D experience platform, it provides consumer goods companies with interactive, high-end 3D visualization capabilities that let shoppers configure personalized products offline or online. Retailers can display their full product assortment regardless of physical store size, increasing consumer choice while reducing the need for large inventories.
In this dynamic fashion landscape, consumers expect something new and better from their previous shopping experience. This is the reason why it has become must for retailers to have personal relationships with consumers and to keep nurturing it. It also inspires brand loyalty. Though eCommerce preferences is increasing across the globe, physical retail stores still plays a pivotal role in connecting with the shoppers. This also forces retailers to overcome the challenges of maintaining a competitive edge and that the same time organising inventory and having an adequate experiential store design that showcases quality products.
Dassault Systèmes’ “My Retail Theatre” industry solution experience leverages product development data for consumer-facing usage, transforming it into a visual experience that benefits both retailers and their consumers. Its digital continuity lets retailers create sales and marketing assets from the same 3D master model that was created during the product design phase, for consistent and seamless messaging across all selling points.
With the 3DEXPERIENCE platform’s 3D photo-realistic capabilities, consumers can select, configure and personalize products in a store or on the web using a range of interactive display devices such as tablets, smartphones and touch screen-based systems. Athletic footwear, jewelry, watches, leather goods and other consumer goods can be interactively explored by consumers and customized with unique colors, materials and textures. Product components are displayed based on available inventory and deliveries can be quoted based on realistic lead times. Once fully configured, consumers can proceed to checkout and share their product on social media.
By replacing physical stock with 3D digital photo-realistic images, retailers can also offer consumers an extended product assortment without increasing inventory or compromising on the quality of store displays. In addition, retailers can gain insight into consumers’ tastes and trends and maximize their online engagement.
“The technology offers the ultimate personalized purchase experience across all channels—from digital ‘look books’ and catalogues to e-commerce shops or interactive in-store concepts—that incites consumers to go past the browsing stage,” said Susan Olivier, Vice President, Consumer Goods and Retail Industry, Dassault Systèmes. “Technology, specifically 3D design data from concept to consumer, is inspiring new ways of shopping that transcend the traditional brick-and-mortar store. Our portfolio of industry solution experiences delivers the necessary digital continuity for product innovation and the consumer environment,” he added.
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