Future Lifestyle partners Cloudcherry to enhance customer shoping experience

In order to track, measure and improve in-store customer experience, Central, the multi-brand fashion department store from Future Lifestyle Fashions Limited has signed up with Cloudcherry India.
Future Lifestyle Fashions Limited

In order to track, measure and improve in-store customer experience, Central, the multi-brand fashion department store from Future Lifestyle Fashions Limited has signed up with Cloudcherry India.
In this tie-up, Cloudcherry’s Customer Experience Feedback platform will be seen in 30 Central stores across the country in a tablet-based format.  
As part of this new program, Central will be tracking their net promoter score, Cloudcherry’s customer delight score and identifying key insights in real-time about what customers are happy with, and more importantly where the brand needs to improve in terms of providing better experiences.
Commenting on the tie-up, Jitendranath Patri, VP Marketing & Strategy Head (Loyalty), Central, said “Listening to the voice of the Customer is critical to any business - especially in retail. And getting a pulse of the customer and recording his experience at the store is even more crucial. The tab-based application from Cloudcherry enables Central to do all of the above. Importantly it allows key members at Central to see it in real-time, thus enabling a faster response time and ensuring the customer's experience is improved. On a long term we hope to use this application to build loyalties.”
“Customer Experience is truly the key differentiator for brand success – and it’s great to see Future Lifestyle making CX a priority in their business processes. We are extremely happy to begin our relationship with them and we look forward to working together in uncovering tremendous customer insights with advanced analytics and omni-channel customer mapping”, said Vinod Muthukrishnan, Co-Founder & CEO, Cloudcherry.
Cloudcherry is the first real-time, omni-channel customer experience platform in India, and currently works with several brands across India and abroad in providing them with real-time analytics, issue redressal, key metric tracking, insight discovery tools and customer journey mapping.

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