How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.
How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

As per the annual report released by Inditex, the parent company of Zara, Massimo Dutti amongst others has shown the commitment to offer its customers a shopping experience that meets the highest standards. In order to achieve the same, the company is working towards newer projects and technologies which are vouched to  offer better service.

Here are top 3 tech innovations that Inditex is working upon..

Radio Frequency Identification (RFID)

In annual report 2017, Inditex has announced that it will be implementing RFID technology to all its brands by 2020.  As per the information published on its website, Radio Frequency Identification (RFID) programme for garments is a basic pillar on which many of the innovations the company is putting into are based on.

“This project lets us know where each of our garments is at all times. From the moment we codify the garment alarms, we can use this system to individually recognise each item from our logistics centers to the sales area itself. Using this, we can quickly locate a garment at the request of a customer,” as mention in the annual report released by the company.

With RFID, stock management can be conducted 80% faster, which will allow the company to allocate more time to offering the customer better service. Zara has already completed the integration of this technology in all markets where it is present, while Uterqüe joined Massimo Dutti and Pull&Bear in implementing this project into its stores till 2017.


In order to offer efficient and agile service Inditex is working towards mechanisms which eliminate unnecessary waiting during the entire purchasing process, such as ‘self-checkout’. It is a special design technology which is build to address a greater number of customers present within the store.

The company has already introduced mobile phone payment in 2016 via its different brand applications and a new app for the Group called InWallet, which centralises purchases from all its stores. The system stores all purchase receipts from our stores and online which can be accessed at all times, and offers the customer the possibility of making an exchange or return.

Automated Collection Point

In order to reduce the queues within store, in 2017 the company introduced its first Automated Collection Point for orders. This tool has allowed its customers a comfortable and agile online purchase collection experience, taking just a few seconds. This system allows the customer to easily collect online purchases, scanning the QR code or entering the PIN code included on the electronic receipt. The system will instantly locate the order, transferring it to the collection door in just a few seconds

The company has introduced this feature in the Zara store in A Coruña (Spain) and which will be installed in other stores around the world.


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